Which ads bring customers who come back.
Two campaigns with the same CPA can bring very different customers. Audience Insights tracks repeat purchase and lifetime value by the first ad, channel and product a customer came from.
| First touch | M0 | M1 | M2 | M3 | M4 | M5 | 180d LTV |
|---|---|---|---|---|---|---|---|
| Google Search | 100% | 31% | 24% | 21% | 18% | 17% | ₹2,940 |
| Amazon SP | 100% | 22% | 15% | 12% | 10% | 9% | ₹1,880 |
| Meta Retargeting | 100% | 26% | 18% | 14% | 12% | 11% | ₹2,210 |
| Meta Advantage+ | 100% | 12% | 7% | 5% | 4% | 3% | ₹1,120 |
| YouTube Shorts | 100% | 9% | 5% | 4% | 3% | 2% | ₹890 |
Buyers who first came from Google Search are worth 2.6x Advantage+ buyers by month 6. Their real CPA ceiling is ₹780, not ₹410.
180 days
LTV cohorts
First touch
ad, channel and product
Aggregate
customer data only
What Audience Insights does for your team.
First-touch cohorts
Group new customers by the ad, campaign and channel that first brought them in.
Repeat purchase rate
Month by month repeat rate for each cohort, shown as a heatmap you can scan in seconds.
LTV-adjusted CPA
Know the real CPA ceiling for each channel once 90 or 180-day value is included.
Gateway products
Find the first-order products that lead to the most repeat purchases.
Region and payment mix
See how repeat behaviour varies by state and by prepaid versus COD.
Privacy by design
Insights are aggregated. No individual customer profiles are built or exported for targeting.
How it runs
- 01
First order
Customer tagged with first ad, channel and product.
- 02
Repeat tracking
Later orders roll into the cohort automatically.
- 03
Value per source
LTV and CPA ceilings per channel inform your budget.
How customer data is used
- Customer-level data is used only in aggregate for audience insights.
- No customer lists are shared with other brands or sold.
- Data is read only through official platform connections with your permission.
How do you identify repeat customers?
Using the customer ID from your store, with hashed email and phone matching across marketplaces where available.
Can we export cohorts?
You can export aggregated cohort tables. Individual customer records are not exported from Audience Insights.
How much history do we need?
Cohorts start from your 90-day backfill and become richer as more months complete.
Find the ads that bring buyers back.
Connect your ad accounts and store. In about 15 minutes you see the true ROAS of every campaign, and the first budget move worth making.
Hold to connect ads free