Which creatives sell. And when they stop.
Creative Lab scores every ad by true ROAS, then breaks results down by hook, format, length and product, so your next brief starts from what sold, not what got clicks.
Founder story · 'why saffron'
Video 28s · hook: Problem-first
Before / after · 14 days
Carousel 5 · hook: Proof
UGC serum unboxing v3
Reel 15s · hook: Unboxing
Flat 20% off banner
Static · hook: Discount
Fatigue alert: UGC serum unboxing v3 frequency hit 4.8 and true ROAS fell from 2.6x to 1.2x in 9 days.
True ROAS
score on every creative
4
lenses: hook, format, length, product
Daily
fatigue alerts
What Creative Lab does for your team.
Profit-based scoring
Creatives ranked by true ROAS and profit per order, not CTR or thumb-stop rate alone.
Format and length
Compare static, carousel, Reels and long video, and see which lengths convert for each product.
Hook tagging
Tag creatives by hook, such as problem-first, proof, founder story or discount, and compare patterns.
Fatigue alerts
Rising frequency and falling true ROAS trigger an alert before a winner turns into a loss.
Product fit
See which creative styles work for each product, not just across the whole account.
Brief starters
Export the top patterns of the month as a short brief for your creative team or agency.
How it runs
- 01
Pull creatives
Ads and assets sync from Meta, Google and YouTube.
- 02
Tag and score
Tag hooks and formats, scores calculate on true ROAS.
- 03
Act early
Fatigue alerts and winning patterns go to your team.
Is hook tagging manual?
You can tag manually, or accept suggested tags based on the ad copy and first frames. Suggested tags are always editable.
How is fatigue detected?
We watch frequency, CTR decay and true ROAS trend over a rolling window, compared with the creative's own best period.
Does it work for Amazon and Flipkart ads?
Creative scoring covers Meta, Google and YouTube. Marketplace ads are scored at product and campaign level.
Score your creatives on profit.
Connect your ad accounts and store. In about 15 minutes you see the true ROAS of every campaign, and the first budget move worth making.
Hold to connect ads free