Data Processing
How we process data on behalf of brands and agencies that connect their ad accounts and stores.
Roles
For data you connect, you are the controller and we act as a processor. We process data only on your documented instructions, which are the settings and features you use.
Categories of data
Advertising data (campaigns, spend, clicks, conversions), commerce data (orders, products, discounts, returns, delivery status, fees), and limited customer data (customer ID, order history and hashed contact identifiers used for matching).
Purpose
Calculating spend, true ROAS, profit, cohorts, creative scores and budget suggestions for your brand, and delivering reports to recipients you choose.
Isolation
Each brand's data is logically isolated in its own workspace. Agency users only see brands they are granted access to.
Security measures
Encryption in transit and at rest, role-based access, audit logs for staff access, and regular review of access rights.
Sub-processors
We use infrastructure, email and messaging providers to run the service. A current list is available on request through the contact page.
Deletion
When you disconnect a source, collection from it stops. When you close a workspace, its data is deleted within 30 days.